Thứ Năm, 14 tháng 4, 2011

Google’s Algorithm Officially Integrates User Feedback

Everywhere you look in search engine optimization sites, the word of the day seems to be “Panda.” Or, if you prefer, “Farmer” – since the two monikers both describe the major Google algorithm that was implemented to fight off spam. While everyone is eager to figure out how to avoid being flagged as a spam site, another major element of SEO has just been made official: user feedback is a recognized signal in Google’s search algorithm. This isn’t exactly unexpected. After all, Google representatives have been saying for several months that user feedback, including on social networks, would be examined for its potential uses in search. Additionally, the Google “+1″ button released serves an almost identical function by allowing users to state, clearly and simply, which sites they like. Even further, Google’s “block site” feature allows users to point out pages that seem to be spam. Each of these services had an ambiguous impact on SEO. The +1 or promoted social search features, for example, certainly did impact the results your connected friends saw – but did it impact the site’s rank overall? Would it with enough +1s or other promotions? Similarly, while the “block site” feature didn’t originally impact search directly, how would that data be used? That’s all been cleared up with a simple statement in the global rollout of Panda: “We’ve also incorporated new user feedback signals to help people find better search results.” Of course, exactly how much will be impacted by these signals, how quickly shady optimizers will start trying to game this feedback, and what precautions Google is taking against false positives in feedback are all unknown. Source http://www.searchenginejournal.com/

Thứ Tư, 13 tháng 4, 2011

Ad Tech 2011 Panel On SEO (Search Engine Optimization)

Now, it's 12:11 PM, and this Ad Tech 2011 Convention Panel is about that ever-changing field of SEO or Seach Engine Optimization. (A panel just before Guy Kawasaki's talk about "The Art Of Engagement.) The panel speakers are Melanie Mitchell, Senior VP, Search Strategy Digitas, and presenters Lee Odden, CEO, TopRank, Rob Snell, Managing Partner Snell Brothers Consulting (who talks about "Redneck SEO" ....Geez, but it's actually a pretty good and funny presentation), and Simon Heseltine, Director, AOL. Yeah, that AOL that purchased The Huffington Post. Cool that AOL is in the house. What's interesting about the panel is that marketers, and digital marketers are in this room, but the people who really need to be here, but are not, are journalists and Old Media publishers. Everything that's being talked about here: basically how to use search and make a website to make sure people find your product - is relevant to an industry that's suffering in this area and is under the weird idea that paywalls will save them. Some interesting notes: 1) the SERP - search results - have changed, and because there's so much more kinds of data that's presented. 2) SEO is now combined with Social Media Optimization (SEO). 3) A lot of people invest in SEO, and marketers get the benefit. 4) Panel preaches what I've said again and again: you have to be multi-platform: on blogs, video, micro-blogging platforms, photo-sharing platforms, and so on. I call it "dropping the nuke." Just make sure the nuke, your content and the platforms, is large enough to really be a nuke. 5) Make sure your training your people in this stuff. The basic message is "optimize content." What's content? Well, if you're a writer, you should know: you make it. Source http://www.sfgate.com/

Thứ Tư, 23 tháng 3, 2011

Users spend longer looking at Google results page than Bing


Search marketers have even more reasons to target Google with their B2B search engine optimization campaigns, as a survey conducted by User Centric indicates that consumers spend more time on Google's search results page than they do on other portals.According to the research, the average searcher spends 14.7 seconds looking over search results on Google, whereas they spend only 10.7 seconds on Bing. While User Centric notes this is likely because Google has a greater reputation for providing inaccurate results, this also means brands that rank highly will generate more exposure on Google, which is ideal for B2B SEO initiatives.Firms that use paid search listings will also be pleased to hear that as many as 90 percent of consumers glance at sponsored placements before moving on. "This number was comparable between the two engines and did not differ from what was found in the original study," notes the report.B2B SEO plans will become more difficult to design over the next few years as more companies look to implement search strategies. Thirty-six percent of companies plan to have search engine plans within the next two years, a Network Solutions study indicates.Source http://www.komarketingassociates.com/

Chủ Nhật, 13 tháng 3, 2011

bbc japan earthquake

The figures "portray" the terrible earthquake in Japan
Two days after devastating natural disasters, Japan has to worry about coping with the threat of nuclear catastrophe. Statistical figures can not damage the economy, but the following figures portray enough of the terrible earthquake.

Map of the area severely affected by the earthquake in Japan on 11 / 3


Meteorological Agency of Japan today confirmed the intensity of the earthquake on 11 / 3 is 9.0 magnitude, not just 8.8 degrees has been previously presented, and is one of the worst strong earthquake record ever.
* Most of the eastern coastal area north Pacific from Japan was devastated by the tsunami followed the most violent earthquake in 140 years in this country. Earthquakes have caused Japan's main island moved about 2.5 meters, making the Earth axis deviation for at least 8 cm. Russia, the territories of Guam, Taiwan, Philippines, Marshall Islands, Indonesia, Papua New Guinea, Nauru, Micronesia and Hawaii also monitor tsunami warning order can occur at lower levels.
* Due to strong earthquake followed by tsunami raging, the number of people dead or missing in Japan has crossed the milestone 2,000 people, injured hundreds and hundreds of people missing, at least 21,000 houses were destroyed. In north-eastern country recorded more than 200 major fires, accidents on the pipeline gas and water supply systems. More than a million homes without drinking water, 4 million people without electricity.
Japan is situated on the "Ring of Fire. " Every 5 minutes, here again a shock occurs. Each year, people can feel the vibration of the earthquake around ... 2000.
* A day after the quake, aftershocks continue, every 30 minutes or an hour the door was shaking. At the station, people are still queuing order, thanks to the people's consciousness so that reduce earthquake damage. Supermarkets also return to normal activities, without taking advantage of the increasing earthquakes. If people are not educated and prepared to deal with earthquakes, the damage will be horrendous.
* The tsunami devastated the airport, washed airplanes, cars, ships like the toys ... About what the estimated global insurance company may take up to 50 billion dollars of damage after the earthquake on 11 / 3. Earthquake in Chile in February last year, one of the most severe earthquake in world history, only that the insurance industry must pay an amount of $ 8 billion.
* 55 centers of Japan's nuclear power lies in the earthquake. Sendai region, where the earthquake was most severe damage, many cities were wiped tsunami, the death toll could reach over 1000, several areas had completely disappeared. There are a total of 11 nuclear power center.
* Fukushima province has two nuclear power plants and Fukushima I Fukushima II. With eight reactors, Fukushima I was one of the largest nuclear power plant in the world. Tens of thousands of people around the factory has been asked to evacuate due to fear risk of radioactive leaks. Steve Kerekes, a nuclear expert of the U.S. Nuclear Energy Institute, warned if the cooling system not working effectively, are likely to occur a leakage of radiation similar to the worst nuclear accident ever happen in America-a "Chernobyl disaster" again (although their risk level is lower than the disaster in Ukraine) in Tokyo where there is only 250 km. Latest news: there were 15 people were discovered radioactivity in Fukushima.
* Toshimi Kitazawa Japanese Prime Minister on 13 / 3 has ordered the Defense Department mobilized 100,000 troops to participate in disaster recovery campaign, double the original figure. This is the largest campaign ever for the Japanese Defense Forces.
* At least 45 countries ready to provide relief items and Japanese experts if required. Office Work Relief Coordinator United Nations in Geneva, said Japan had agreed to receive payment of experts from Australia, New Zealand, South Korea and the U.S.. Nuclear submarine USS Ronald Reagan was America's presence in Japan.

Bruce Clay Global Internet Marketing Guru Shares SEO Tips and Tricks with Business Review India

“Only 10 percent people go to page two of a search engine,” says Bruce Clay, the global Internet Marketing Guru and founder of Bruce Clay, Inc. Moreover, it is estimated that while 43 percent click on the top three links, only 16 percent go further, making it imperative for a company to get in the top three on page one. That’s where SEO (Search Engine Optimization) comes to play.SEO is the process of improving the visibility of a website or a web page in search engines. With Google commanding nearly 2/3 of all Internet searches in August 2009 – SEO trends are determined mostly by what works or not for Google. Search engine optimization is useless if you don't know what you're trying to optimize: in this article they share the do’s and don’ts of SEO.In this article, BRI reveals how using simple search engine optimization techniques can drastically improve Google Rank.Read the full article, here.About Business Review IndiaBusiness Review India is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout India. Business Review India is the territory-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news.Business Review India is headquartered in Mumbai, India. For more information, contact 91-22-42267818 or visit http://www.businessreviewindia.in/.
Source http://pr-usa.net/

iPad 2 are thousands of people greeted the day "on the shelf"

Despite rain, cold smooth, thousands of people queue up in line last night in front of Apple stores waiting to buy a tablet PC 2nd generation.
The first customers.
Up from a tent outside the corridor of the Apple Store.



Waiting till the morning to be one of the first people to own second iPad.





From the afternoon rain did not stop fans iPad 2.











Chủ Nhật, 30 tháng 1, 2011

"Sublime" Optimus 2x LG reported $ 14 million


German retail site Amazon has started to update the price of two phones "crisis" of LG.Theo that, Optimus 2X dual core processor with Optimus Black and preparation are offered for $ 499 euros (14 million).

LG 2x Optimus (Speed) has been priced on Amazon.

2X Optimus (Optimus known as Speed) is equipped with 4-inch screen and ownership of Tegra two dual-core processor, can record video and HDMI 1080p. Meanwhile, Optimus Black version also uses 4-inch screen and is one of the slimmest smartphones on the market with a size of 9.2 mm, and also one of the first to provide smartphones with Wi-Fi Direct.

Both LG's new phone is using Android 2.2.
Amazon began to attract consumers by way 2x Optimus included a headset with a brown, however, if buyers choose headphones black SKUs will receive a discount of 50 euros, pushing the price of the full set down to 499 euros - the price of Optimus Black.
There is no information when Amazon will officially sold the pair of LG phones.